American singer and brother of Ariana Grande, Frankie Grande, has partnered with YouCam Makeup to launch the app's first 'signature glam rock' male beauty look, coinciding with the release of his new single Queen.

Fans can try out a virtual look similar to the one sported by Grande in his new music video, and are encouraged to post selfies on social media using the hashtag #FrankieHeartsYouCam. Grande commented 'I am extremely excited to have one of my signature makeup looks featured on YouCam Makeup and to be the first male on the app! It is such an honour and brings us one step closer to the ultimate truth that makeup really is for everyone and knows no gender! Shine Bright everyone!'.